For Working Farriers
A Real Directory for Real Farriers
Horse owners are already searching online for a farrier. The problem is where those searches land: generic review sites, Facebook groups, and association directories never built for professional discovery. BreederHQ is a credential-aware listing platform for the equine ecosystem.
List Your Farrier BusinessFlat $5/month. Free during early access. No commissions. No booking fees.
Why Farriers Need Better Discovery
The way working farriers get found has barely changed in twenty years. Most new clients still come from a barn manager forwarding a phone number, a trainer recommending you in passing, or a horse owner asking around at a show. That word-of-mouth pipeline is real and it works, but it is not enough on its own anymore.
Search has moved online
"Farrier near me", "horseshoer in [city]", and "corrective farrier" are searched every month at meaningful volume across the US. New horse owners and people relocating into horse country use search first and ask around second.
Referrals do not scale alone
If your only growth channel is the next barn calling the last barn, your route fills slowly and unevenly. A dedicated listing covers the gap between referrals.
Specialty work is invisible
Owners who specifically need barefoot trimming, glue-on application, laminitis support, or sport-specific shoeing cannot tell those specialties apart on a generic listing site. They give up and call whoever shows up first.
Credentials get lost
An AFA Certified Farrier and an unlicensed hobbyist look identical on a Google Maps pin. There is no surfaced credential signal, and the platform does not know to surface one.
Why Yelp and Facebook Groups Fail Farriers
The most common channels horse owners use to find a farrier today are general-purpose tools that were not designed for equine professionals. Each has structural problems that have nothing to do with you personally.
Yelp
Yelp ranks businesses by advertising spend and review velocity, not by skill, credentials, or specialty. It also lumps farriers into broad pet-services categories alongside dog groomers and pet sitters. The result is that a working farrier with twenty years on the job and CJF certification can rank below a brand-new shop that buys ads.
Facebook Groups
Local horse and barn groups are full of "Anyone know a good farrier?" posts, and you may be one of three people tagged in the comments. That is not professional infrastructure. Group posts disappear in days, are visible only to current members, and depend on whoever happens to be online that hour. They are not searchable, indexable, or credential-aware.
Association Directories
Association directories are valuable for credential lookup, but they are not built for owner-side discovery. Most are barebones lists, often state-by-state, with no specialty filters, no photos, no coverage maps, and no way for owners to tell who is actively taking new clients.
Your Credentials Are Front and Center
BreederHQ understands that the AFA credential ladder is a real signal of competence and continuing education. Your listing surfaces it in the places horse owners actually look: search results, profile header, and shareable preview cards.
AFA Certifications Recognized
- Certified Farrier (CF)
- Certified Journeyman Farrier (CJF)
- Therapeutic Endorsement (TE)
- Apprentice and continuing-education status
Specialty Tagging
- Barefoot trimming and natural hoof care
- Corrective and therapeutic shoeing
- Laminitis and founder management
- Sport-specific shoeing (dressage, jumping, reining, endurance)
- Glue-on and composite shoe application
- Foal first trims and young-horse work
Uncertified working farriers are welcome and can list freely. The credential badge simply reflects whatever you have on file, so horse owners get an accurate picture rather than a false one.
Pricing That Respects Your Margins
Farrier work is paid by the visit, and the margin on a single trim or shoeing job is too thin to share with a software platform. BreederHQ uses a flat-fee listing model so the math is always in your favor.
| Model | Listing Cost | Per-Job Fee | You Keep |
|---|---|---|---|
| BreederHQ | Flat $5/month (free during early access) | None | 100% |
| Generic booking platforms | Often free to list | 10 to 20% per job, sometimes higher | 80 to 90% after platform cut |
| Yelp / Google Ads | Pay-per-click ad spend | None, but no credential signal | 100% of revenue minus unpredictable ad bills |
| Facebook Groups | Free | None | 100%, but no professional discovery |
No commissions. No booking fees. No payout delays. You invoice your clients the way you always have, and BreederHQ stays out of the transaction.
Verification Badges That Mean Something
A badge is only useful if it represents real review. BreederHQ verification is granted after document review, not after a checkbox.
Credential Verified
Your AFA certification, continuing-education record, or formal apprenticeship documentation has been reviewed and is on file.
Coverage Verified
Your declared service area has been confirmed, so owners outside your radius do not waste your time and you do not waste theirs.
Equine-Native Profile
Your specialties, day-rate ranges, and references sit in a profile designed for equine work, not retrofitted from a general home-services template.
What You Get with Your Listing
Frequently Asked Questions
How much does it cost to list my farrier business on BreederHQ?
A live listing is a flat $5 per month and is free during early access. There is no commission on the work you book, no per-visit platform fee, and no booking fee taken from your invoices. You keep 100% of every dollar your clients pay you.
Do horse owners actually search online for a farrier?
Yes. Search engines consistently show meaningful monthly volume for queries like "farrier near me", "horseshoer in [city]", and "corrective farrier [region]". Most of that traffic lands on Yelp pages, Facebook groups, and farrier association directories that were not built as professional discovery tools. A dedicated, equine-native listing surfaces against those queries on its own merits.
I am an AFA Certified Farrier. Can I show my credentials on my listing?
Yes. You can upload AFA certifications (CF, CJF, TE) and any continuing-education credentials. Once reviewed, your listing carries a verified credential badge that horse owners and barn managers see in search results and on your profile. Apprentice farriers and uncertified working farriers are welcome to list as well; the badge simply reflects what is on file.
How is this different from Facebook groups or a Yelp listing?
Facebook groups depend on whoever is moderating that day and bury your name under unrelated posts. Yelp ranks by ad spend and does not understand the difference between a barefoot trimmer, a corrective farrier, and a therapeutic specialist. BreederHQ treats farrier work as a real equine discipline: you list your specialties, travel radius, AFA credentials, day-rate ranges, and references, and you appear in a search built specifically for horse people.
Will BreederHQ handle scheduling and payment for me?
No, and that is intentional. You stay in control of your own book. Horse owners and barn managers contact you through the marketplace, and you handle scheduling, invoicing, and payment exactly the way you do today. BreederHQ is a discovery and credential layer, not a booking middleman.
Do I have to be full-time or in a specific region?
No. Solo farriers, part-time farriers, road farriers covering multi-county routes, and therapeutic specialists who travel for referral cases can all list. You define your coverage area, your typical drive radius, and any regions where you only accept barn-call minimums.
How quickly can I get listed?
You can create a listing in roughly fifteen minutes. Credential verification is a separate step: upload your AFA paperwork or continuing-education certificates and the badge typically appears within a few business days once review is complete.
Where Farrier Listings Show Up on BreederHQ
Listings here surface in the consumer-facing farrier directory and the regional pages horse owners actually use to find hoof care.
Where horse owners find you
Why owners trust this directory
- Trust & Verification →
- AFA credentials, coverage area, and specialty focus are surfaced on every profile so owners know what they are booking.
Adjacent provider categories
$5/mo Free during early access
Flat-fee listing. No commissions. No booking fees. Keep 100% of your revenue.
Put your farrier business in a directory built for the equine ecosystem and the breeders, trainers, and barn managers who actually need you.
List Your Farrier Business